Google vs. Evil

There is a fantastic article over at wired called Google vs. Evil: A Losing Battle? by Josh McHugh.

The world’s biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don’t be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business.

It’s a fascinating look at the politics of being a preferred reference for the majority of internet users.

Today, Internet users spend about 15 million hours a month on the site. logs more than 28 million visitors each month, nearly as many as Yahoo! and MSN. Nearly four out of five Internet searches happen on Google or on sites that license its technology.

It then goes on to muse about some of the pressures which could come to bear if Google were ever to go public.
It’s a long article (five pages) but well worth the read.