I’ve just had a phone call from one of the clients about a problem they’ve got! They’ve just launched a new website, classic detail, to go with a new catalogue, but unfortunately, the printers have printed the wrong url in the catalogue! They’ve printed the url as www.classic_detail.co.uk!
OK, says they, we’ll quickly go an buy the wrong domain and point it at the correct one. Unfortunately classic_detail.co.uk is an illegal domain name. It’s the underscore you see. Not valid. (I only remembered this recently when a similar incident happened).
What to do? Well I’m not to sure what they can do about it other than print and send out correction leaflets the next time they do a mail out. Hopefully not too much damage will have been done!
Closer proofreading required next time methinks!