I’ve just had a phone call from one of the clients about a problem they’ve got! They’ve just launched a new website, classic detail, to go with a new catalogue, but unfortunately, the printers have printed the wrong url in the catalogue! They’ve printed the url as!

OK, says they, we’ll quickly go an buy the wrong domain and point it at the correct one. Unfortunately is an illegal domain name. It’s the underscore you see. Not valid. (I only remembered this recently when a similar incident happened).

What to do? Well I’m not to sure what they can do about it other than print and send out correction leaflets the next time they do a mail out. Hopefully not too much damage will have been done!

Closer proofreading required next time methinks!