Google Catalogues

I’ve just found out about Google Catalogs.
Really interesting. They’ve scanned, OCR-ed and catalogued (pun intended) thousands of mail order catalogues. All searchable.

Try a search. It highlights your search term on the catalogue pages. Click on the image and you zoom into the scanned page with the item you searched for. At the bottom are contact details; web site, phone number, etc.

What an amazing idea!