America’s entertainment industry is committing slow, spectacular suicide, while one of Europe’s biggest broadcasters — the BBC — is rushing headlong to the future, embracing innovation rather than fighting it.
Unlike Hollywood, the BBC is eager and willing to work with a burgeoning group of content providers whose interests are aligned with its own: its audience.
I am full of admiration for the pioneers working there. Whilst I know they haven’t yet gone all the way with regards to Creative Commons licensing. They have been in close consultation with the UK and Scotland launches of the Creative Commons licensing process, and they have been working on some CC-like licensing, as well as getting clauses in the CC licences specifically addressing the BBC.