Piracy Doesn’t Have To Be A Dirty Word

Here’s a very interesting take on the whole ‘Peer-to-peer files sharing is costing us billions’ thing: Share and Snare.

Hunter’s company has developed software that helps content providers put their legitimate versions of material being pirated onto the file-share networks in such a way that it overwhelms the pirated versions of the same material.

“If 15 percent of the roughly 150 million people on these networks are willing to pay for the content, that’s 20 million customers,” Hunter said. “It’s foolish of any business to deny themselves the opportunity to make that sale.”

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